Product Redesign: Cereal Box

The current design of a traditional cereal box, which consists of a cardboard box with a plastic bag inside it, could use a serious packaging makeover. My redesign has minimal packaging which allows the user to access their cereal with ease, is better for the environment and provides a stress-free way to start the day.

This was a project that I worked on individually.

Step 1: Research


I conducted a survey asking users key questions about their experiences with cereal packaging. Research revealed that it was important that I focused on making the container smaller, resealable, easy to open and would give the user feedback when it was nearing empty.

Competitive Comparison

Cereal boxes come in all different heights and widths, and though they look neat and orderly in the cereal aisle, they usually donʼt fit properly in the cupboard at home. There were a few bags on the shelves, some resealable, some not. Though the resealable bag helped solve some problems, like storage, it doesnʼt help reduce spillage and can still go stale if the seal quality isnʼt great and the user doesnʼt get it air tight.

Step 2: Persona

Tabitha, a single mom of two

“My life is busy, I don't have time to futz with packaging”

  • 35 years old
  • Single mom of two boys
  • Works full time as a guidance counselor
  • Loves taking her kids to the park
  • Grabs cereal for a quick snack or meal for her kids
  • Buys several different types of cereal due to her kid’s varying tastes
  • Leaves the cereal in it’s original container instead of transferring it
  • Store cereal in the cupboard and not on her fridge
  • Be able to open the container without a tool
  • Keep cereal fresh and not lose any to the bottom of the box

Step 3: Sketches

While sketching ideas for the new design, I kept in mind that the product has to be simple and practically effortless for the
user to use.

Step 4: User Testing

I created three iterations of the design and tested them in class and among friends. All prototypes opened from the bottom and had a ramp inside to help keep cereal from pooling at the bottom of the box. The things that changed the most from the testing were the shape of the box and the window location. User testing helped me pinpoint frustration, what could still be improved upon and what the user liked.

Step 5: The Final Design

The final design features a rounded back for an easy grip, a flat front with a door that opened by sliding up and down on a track, and a window on the front so that the users could see when less than half of the cereal remained. The size of the opening would depend on the size of the cereal.

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